Partnering with a team of game designers and programmers, in 2012 Indrawan Nugroho inisiated and designed a gamified online and social learning site as independent learning tools for the masses. The idea was based on the vision that all people should have access to high quality learning modules with a very affordable (if not free) price. In 2014, the system and learning modules was integrated into Klub SuksesMulia and being transformed into a blended learning platform catering the different needs of various customer segments.